Senior Marketing Manager

Job Description

Job Ttitle: Senior Marketing Manager

Company: Adaptive Solutions Group


Description: Adaptive Solutions Group is a premier provider of information technology personnel. We provide a variety of technical professionals available for contract, contract to hire, or direct placement positions to companies in and around the Kansas City and St. Louis areas.We are currently looking for a Senior Marketing Manager to join our team.Responsibilities

• Identify customer needs, key personas, market trends, market landscape and build differentiated positioning and messaging for products and services.
• Work closely with sales and development teams to understand and translate technical and product features to benefits-focused messaging.
• Develop compelling product feature narratives with clear, consistent and compelling messaging through a strong customer focus lens.
• Work with the team to translate the messaging into creative and high-impact customer-facing materials such as solution sheets, infographics, customer emails, social posts, knowledge articles, e-books, case studies and more to communicate success stories and best practices.
• Plan and execute new campaigns using effective tools and techniques to maximize market penetration and sales impact.
• Gather and analyze campaign data to support agile movement at critical “go left or go right” moments to optimize lead generation.
• Conduct market and customer research to understand the industry we are serving, identify trends and uncover opportunities.
• Be accountable to both sales and marketing to ensure knowledge is shared, accountability is tracked and successful execution, measurement, feedback and learnings are applied as we learn, adapt and grow.
• Set clear, measurable goals, track and take accountability for business results and conduct cross-functional post-mortems to create a cycle of continuous improvement.
• Act as a project manager, overseeing the execution of key initiatives in collaboration with creative teams, leadership and external resources.

Required Qualifications

• Demonstrate ability to understand and effectively communicate solutions that align with market buyer’s pain points, goals and needs.
• Proven experience in marketing or advertising, with a focus on go-to-market positioning messaging, planning, and execution.
• Expertise in digital marketing, including SEO, SEM, social media, email campaigns, and Google Analytics.
• Experience working cross-functionally between marketing, sales, design and development teams.
• Demonstrated successful go-to-market messaging and content creation.
• Detail oriented and good eye for effective design.
• Excellent project management skills with the ability to take on multiple projects simultaneously and deliver on time and still meet or exceed goals.
• Manage and potentially attend tradeshows and industry events, as required, for assigned markets and audiences.
• Flexibility to meet business needs in other departments as needed.
• 5+ years of relevant experience preferred.

Adaptive Solutions Group offers a competitive compensation and benefits package that includes medical, dental, STD/LTD, life insurance coverage, 401k, paid vacation and holidays.Adaptive Solutions Group is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

Salary:

Location: Saint Louis, MO

Date: Fri, 24 Jan 2025 02:55:09 GMT


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