SENIOR MARKETING DIRECTOR

Job Description

Job Ttitle: SENIOR MARKETING DIRECTOR

Company: Tampico Beverages


Description: Tampico Beverages, a growing multi-national company with corporate offices in Chicago, has an immediate opportunity for a Senior Marketing DirectorABOUT US: Bottling Irresistible – Discover Flavors of Fun!Here at Tampico Beverages Inc, we are constantly striving to create moments of joy for our consumers through our products and an awesome culture for our employees! Besides working with one of the top selling brands of Refrigerated Juice Drinks available in groceries across America and around the world, we are a team of dedicated people focused on bringing our consumers the best tasting, highest quality products at the best value.Our dedicated and inquisitive team is behind everything we do and we are always improving. Our employees enjoy competitive salaries and comprehensive benefits such as vacation, health, dental, vision, life insurance, short/long-term disability, employee assistance program, tuition reimbursement, wellness program, ESOP, and the option to participate in the company’s 401K plan. We can only imagine what the future holds, but we know it will be irresistible!POSITION SUMMARY:The Senior Marketing Director oversees all aspects of Tampico’s global brand and marketing strategy, providing insight to the Executive Team and across departments. This position is in charge of ensuring that the marketing team delivers high-quality, consistent, and relevant messages and experiences to the target audience, while adhering to the brand guidelines and standards. Additionally, they lead all brand campaign elements across all platforms, both digitally and on socials. The role is responsible for the creation and implementation of the overall marketing plan, campaign and budget. This includes designs and execution of labels, point of sale (POS), promotional material, and distinctive brand assets along with the development of all web content, interactive media, and multimedia projects. The Senior Marketing Director reports to the Executive Vice President of Sales, Marketing and Innovation.RESPONSIBILITIES:

• Foster a culture of collaboration and accountability within the marketing team and across other departments and stakeholders.

• Utilize consumer and competitive knowledge to identify and build solutions and strategies for growth.

• Lead all Brand campaign elements with selected creative agencies across the digital/social media platforms.

• Oversee the implementation of Tampico brand licensing opportunities and packaging design.

• Create and maintain packaging design, library/brand and presentation assets of all sales and marketing materials.

• Manage and lead the development of brand standards.

QUALIFICATIONS:

• 7+ years of experience in leading the marketing department in Consumer Packaged Goods (CPG) industry required; food and beverage industry experience preferred.

• Bachelor’s degree in Art, Graphic Design, Marketing or related field required; Masters degree a plus.

• Skill in rendering, illustrating, sketching and interpreting messages into visual and metaphorical form.

• Excellent verbal and written communication skills, able to multi-task and is detailed oriented and strong organizational skills.

• Proven ability to plan and manage marketing budget.

• Knowledge of computer-generated graphics programs and graphic design layout.

• Expert knowledge of Adobe Creative Suite.

• Knowledge of photo processing techniques, printing procedures and its requirements.

• Able to travel up to 5%.

• Must reside in the Chicagoland area.

NOTE: Relocation is not provided for this position. No phone calls please.The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Our organization has a dynamic work environment where positions may evolve and change. Therefore, the Company reserves the right to modify, delete, or add job duties, responsibilities and skills that are stated in this job description at any time.Tampico Beverages, Inc. is proud to be an equal opportunity employer. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are committed to supporting diversity and equality across our organization and we work diligently to maintain a workplace free from discrimination. All applicants will be considered for employment without regard to race, color, ethnicity, ancestry, sexual orientation, gender identity, marital status, civil union status, parental status, religion, national origin, age, veteran status, disability status or any other status protected by the laws or regulations in the locations where we operate.

Salary:

Location: Chicago, IL

Date: Thu, 02 Jan 2025 04:28:44 GMT


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