Product Manager- Web Analytics Instrumentation

Job Description

Job Ttitle: Product Manager- Web Analytics Instrumentation

Company: Tailored Management


Description: Product Manager- Web Analytics Instrumentation
Location: 100% remote- prefer local to San Francisco Bay Area; hybrid options available
Compensation: $45-54/hr
Schedule: Monday-Friday (40 hrs), standard business
Contract Duration: Initial 12-month W2 (expected extensions/conversion)
Start Date: Targeting February/March
Benefits: Medical, dental, & vision healthcare coverage availableIf you are passionate about data-driven decision-making, optimizing analytics infrastructure, and driving business impact, we’d love to hear from you!Job Description:We are seeking an experienced Product Manager to drive the strategy and execution of our BI/Analytics product. In this role, you will define the product roadmap, collaborate with cross-functional teams, and oversee the end-to-end implementation of analytics and tagging solutions. You will work closely with engineering teams, write robust requirements, prioritize features, and ensure the delivery of high-quality software.The ideal candidate has a strong product mindset, balancing business strategy, customer centricity, and technical expertise. You thrive in solving complex challenges, influencing stakeholders, and driving measurable impact through data-driven insights. Product Overview:

• Web Analytics – Tealium & Adobe Analytics
• Tagging and data layer strategy and implementation
• Advanced Analytics and data science usage of Adobe clickstream data

Key Responsibilities:

• Product Strategy & Roadmap: Own the product lifecycle for a BI/Analytics product, prioritizing initiatives with broad scope and complexity.
• Stakeholder Collaboration: Build trust and strong relationships with cross-functional teams, ensuring alignment across product, engineering, and business units.
• Data & Analytics Optimization:

• Manage and prioritize tag management requests, including clickstream data requirements and Adobe Analytics tracking.
• Facilitate new tagging initiatives for marketing optimization, personalization, and web analytics to support Ecommerce growth.
• Ensure accurate data capture by maintaining Adobe Analytics requirements and developing automated regression testing capabilities.
• Technical Implementation & Testing:

• Define and communicate analytics requirements across web products/applications.
• Partner with WEB ECOM Product Managers to implement analytics strategies.
• Drive proactive anomaly detection and quality assurance for analytics data.
• Measurement & Insights: Conduct analysis to measure feature deployment results, quantify business impact, and identify opportunities for further innovation.
• Process Improvement & Change Management:

• Support post-launch change management efforts.
• Advocate for best practices in data collection and product analytics.

Qualifications:

• 3+ years of experience in digital product management (business or technical capacity).
• Strong expertise in tag management and web analytics platforms – Tealium & Adobe Analytics (required).
• Technical acumen – ability to influence engineering teams, understand tradeoffs, and communicate technical concepts to non-technical stakeholders.
• Proven ability to prioritize and manage multiple stakeholders while influencing roadmaps.
• Self-starter who thrives in uncertain and fast-paced environments.
• Strong analytical mindset with experience in data-driven decision-making.

Skills:

• Agile methodologies (Product Manager role)
• JIRA/JIRA Plan for backlog and roadmap management
• Web analytics tools (Adobe Analytics required)
• Tag management systems (Tealium required)
• JavaScript, pixel implementation, or web development (preferred)

Must-Have Skills: * Adobe Analytics implementation/tagging experience required (Tealium tag manager is a plus)

• Product Management or tagging operations experience
• Experience interacting with business stakeholders, excellent business communication skills
• Jira/Jira Plan experience

Salary: $45 – 54 per hour

Location: San Francisco, CA

Date: Sat, 25 Jan 2025 06:04:07 GMT


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