Partner Product Marketing Lead

Job Description

Job Ttitle: Partner Product Marketing Lead

Company: Ripple


Description: THE WORK:We’re looking for an experienced and entrepreneurial business-to-business (B2B) focused Product Marketing Lead to build a robust ecosystem of strategic partners that accelerate the growth of Ripple’s suite of payments, stablecoin, and digital asset custody products.In this role, you will partner with cross functional teams including product management, engineering, marketing, business development, and regional leaders to develop a go-to-market (GTM) strategy to acquire and engage partners across various verticals, including but not limited to: centralized exchanges, payments service providers, banks, and cloud platforms.The ideal candidate will have extensive experience leading product marketing and/or strategic partnerships for crypto focused products in a quickly evolving, start-up environment.WHAT YOU’LL DO:

• Lead development of the partner go-to-market strategy, including target partner segments and personas, value propositions, use cases, geographic focuses, and partner journeys in collaboration with product, business development, and marketing.
• Create compelling, differentiated messaging and positioning, with a clear understanding of the core components/value propositions of Ripple’s product portfolio.
• Increase awareness of Ripple’s product portfolio among prospective partners and industry leaders.
• Drive partner engagement by influencing well-rounded marketing initiatives, programs, and campaigns working with the broader marketing, design, comms, and developer growth teams.
• Optimally lead the strategy, coordination, and execution of fast paced product launches and initiatives.
• Work closely with the global events team to build and implement in-person experiences.
• Uncover and initiate new business opportunities and use cases by engaging with developers, conducting market research, and supervising driven and key crypto trends.

WHAT YOU’LL BRING:

• BA/BS degree
• 8+ years of work experience in Product Marketing within an ambitious environment
• Passionate and familiar with developers, cryptocurrency, and blockchain technology
• Experience in growing developer ecosystems
• Ability to implement with a lean team in a changing environment
• Desire to lead, influence, and encourage a cross-functional, diverse, and distributed team
• Proven track record to collaborate with others across functions in a highly matrixed organization
• Excel at simplifying sophisticated concepts in messaging and differentiated positioning
• Outstanding verbal and written communication skills
• Core abilities in strategy, positioning, and packaging
• Start-up experience is a plus.

Salary:

Location: New York City, NY

Date: Sun, 19 Jan 2025 01:29:01 GMT


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