Marketing Strategist

Job Description

Job Ttitle: Marketing Strategist

Company: Hirschbach


Description: Join the Hirschbach Team as a Marketing Strategist!We’re looking for a creative and driven Marketing Strategist to help elevate our brand and execute impactful marketing campaigns for Hirschbach Motor Lines!Location – This role can be in either Dubuque, Iowa, Sioux City, Iowa or Sapulpa, Oklahoma!Key Responsibilities:

• Develop and execute digital marketing campaigns to increase brand awareness and engagement.
• Create and manage compelling content across digital channels.
• Analyze key marketing metrics (leads, retention, response rates) and track KPIs to measure success.
• Implement strategies to promote Hirschbach Motor Lines through various digital marketing channels.
• Maintain and update social media content calendars, ensuring timely and engaging posts.
• Plan and manage in-house paid digital advertising campaigns, including setup, optimization, reporting, budgeting, and tracking.
• Oversee and track the performance of social media campaigns, ensuring goals are met.
• Curate, create, and write engaging social media posts to drive audience interaction.
• Collaborate with external vendors to review and monitor campaign progress, ensuring effective performance.
• Develop communication strategies and tools that align with company goals, using an integrated approach across multiple channels.
• Assist in creating marketing materials, including digital content, social media, video production, email marketing, and more.
• Manage community engagement and build relationships across social media platforms.
• Pitch creative and viral social-first stories and video ideas.
• Use data insights to inform decisions and continuously improve marketing efforts.
• Help maintain a consistent brand voice and messaging across all social media platforms.
• Plan and execute the placement of print ads in relevant publications.
• Coordinate purchases of branded materials for career fairs and trade shows.
• Manage the remote Hirschbach Company Store and ensure it meets customer needs.
• Support event planning and coordination for company-hosted events.
• Provide assistance to colleagues and proactively contribute to organizational objectives.

Desired Qualifications:

• 2-3 years of professional experience in social media marketing.
• Strong understanding of social media tools and content creation techniques.
• Experience analyzing data trends and generating actionable insights from reports.
• Highly creative with excellent written communication skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

Why Hirschbach?

• Potential to earn Bonus Incentives.
• Comprehensive Benefits – Including medical, dental, vision, company-paid disability and life insurance, and more.
• 120 hours of Paid Time Off on your first day!
• 160 hours of Work from Home hours after 1 year of service.
• 401(k)

Ready to make an impact? Apply now and join our passionate team at Hirschbach!Company Overview
Founded in 1935, Hirschbach Motor Lines has built a sterling reputation for delivering time and temperature-sensitive freight across 48 states. Today, the organization generates $1+ billion in revenue and has become the 2nd largest refrigerated carrier in North America with company headquarters in Dubuque, Iowa. Hirschbach strives to provide the highest level of service in the industry, offering a breadth of services including Dedicated, Over the Road, Expedited, Entertainment, and Logistics Solutions.With a tenured history and vision for the future, our company culture drives us to be the best in the business, grounded in our All In To Win values. One key to trust is having a pool of talent and resources who are exceptionally competent, capable, and passionate for serving results to our customers.Powered by JazzHR

Salary:

Location: Dubuque, IA

Date: Sun, 12 Jan 2025 03:46:01 GMT


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