Marketing Program Manager

Job Description

Job Ttitle: Marketing Program Manager

Company: Wellpath


Description: You Matter

• Make a difference every day in the lives of the underserved
• Join a mission driven organization with a people first culture
• Excellent career growth opportunities

Join us and find a career that supports:

• Caring for overlooked, underserved, and vulnerable patients
• Diversity, equity, inclusion, and belonging
• Autonomy in a warm team environment
• Growth and training

Perks and Benefits
In addition to comprehensive benefits including medical, dental, vision, paid time off, and 401k, we foster a work, life balance for team members and their family to support physical, mental, and financial wellbeing including:

• DailyPay, receive your money as you earn it!
• Tuition Assistance and dependent Scholarships
• Employee Assistance Program (EAP) including free counseling and health coaching
• Company paid life insurance
• Tax free Health Spending Accounts (HSA)
• Wellness program featuring fitness memberships and product discounts
• Preferred banking partnership and discounted rates for home and auto loans

*Eligibility for perks and benefits varies based on employee type and length of service.Why UsNow is your moment to make a difference in the lives of the underserved.If there is one unifying characteristic of everyone on our team, it is the deep desire to make a difference by helping society’s most vulnerable and often overlooked individuals. Every day we have the distinct honor and responsibility to show up with non-judgmental compassion to provide hope and healing to those who need it most. For those whose calling it is to serve others, now is your moment to join our mission to provide quality care to every patient with compassion, collaboration, and innovation, to live our mantra to “Always Do The Right Thing!”, and to collectively do our part to heal the world, one patient at a time.Wellpath sees hundreds of thousands of unique individuals in their facilities month over month and a very large percent of those individuals receive direct clinical care, which includes lives saved by Narcan.We offer ongoing training and development opportunities for licensed and unlicensed healthcare team members, and have best in class clinical resources for training, education, and point of care support.How you make a differenceThe Marketing & Communications Manager develops, manages, and executes internal and external marketing and communications strategies in collaboration with various company stakeholders and communicators across all organizational levels. Overseeing and optimizing a company’s online presence, including website design, content strategy, and digital marketing efforts to attract and engage potential customers, drive traffic, and achieve business goals through the company website and other digital platforms. Will also execute more traditional marketing efforts in support of the company’s sales teams and product divisions.Key Responsibilities

• Manage a range of corporate digital marketing and communication channels, including websites (e.g., WordPress, Drupal), email platforms, intranets, and social media, while planning and executing digital advertising campaigns across platforms like Google and social media.
• Utilize best practices in advertising, content creation, SEO, branding, and demographic research to enhance campaign effectiveness and optimize communication strategies.
• Exhibit exceptional writing, editing, and proofreading skills, with the ability to source and share compelling stories from employees and field locations.
• Demonstrate strong organizational, communication, and time management skills, working both independently and collaboratively while maintaining quality and accuracy.
• Apply critical thinking, sound judgment, and adaptability to various situations in a fast-paced environment, ensuring professionalism and attention to detail in all tasks.

Qualifications & RequirementsEducation

• Bachelor’s Degree in Marketing, Communications, Advertising or English preferred

Experience

• Strong understanding of website design principles and UX best practices
• Proficiency in web analytics tools (e.g., Google Analytics)
• Experience with content management systems (CMS) like WordPress or Drupal
• Knowledge of SEO techniques and strategies
• Digital marketing expertise across various channels (social media, email marketing, paid advertising)
• Excellent project management skills
• Experience with project management tools like Liquid Planner, Asana, or Smartsheet.
• Strong analytical and problem-solving abilities.

Licenses/Certifications

• None required

We are an Equal Employment Opportunity / Affirmative Action EmployerWe celebrate diversity and are committed to creating an inclusive environment for all employees.We encourage you to apply! If you are excited about a role but your experience doesn’t seem to align perfectly with every element of the job description, we encourage you to apply. You may be just the right candidate for this, or one of our many other roles.Deadline to apply to this position is contingent upon applicant volume. Those positions located in Colorado will have a specific deadline posted in the job description.

Salary:

Location: Nashville, TN

Date: Sun, 05 Jan 2025 08:09:24 GMT


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