Marketing Operations & Analytics Manager

Job Description

Job Ttitle: Marketing Operations & Analytics Manager

Company: Perceptyx


Description: We welcome all USA-based people to apply. This role is 100% work from home.Job Purpose:We’re looking for a dynamic and detail-oriented Marketing Operations and Analytics Manager to play a pivotal role in optimizing our marketing technology, processes, and analytics. As an individual contributor, you’ll take ownership of our marketing operations roadmap, overseeing the evaluation, selection, implementation, and customization of cutting-edge tools to drive the success of our business development, growth marketing, and demand generation efforts (including ABM). In this role, you’ll be the go-to expert for managing workflows, ensuring seamless operations, and delivering actionable insights through marketing and SDR analytics. Your work will directly impact our strategic planning and empower leaders with the data and tools they need to make informed decisions. If you’re ready to take the reins of a high-impact role and make a difference, we’d love to hear from you!Essential Duties:

• Partner with leaders in Revenue Operations, Growth Marketing, Sales Development, and Customer Marketing to design and maintain a highly effective marketing operations technology stack and vision.
• Drive MOPS performance and promote best practices in the use of our technology investments, including marketing automation & CMS (HubSpot), CRM (Salesforce), Sales acceleration/communication (Outreach), lead workflow management (Lean Data), Account & Contact sourcing (ZoomInfo and Cognism), and ABM (6Sense), as well as related integrations.
• Maintain and optimize our lead and contact management processes between HubSpot, Lean Data, and Salesforce including creation, matching, and routing; investigate and troubleshoot issues as needed.
• Support training and enablement of our sales development and Marketing team on proper and efficient usage of our marketing tools.
• Work with Growth Marketing and Sales Development leaders to diagnose the demand funnel, identifying areas of friction in our customers’ buying journeys. Monitor and report on the performance of go-to-market activities, including SDR outreach and qualification, pipeline contribution, program ROI, customer acquisition, and demand generation.
• Regularly analyze relevant MOPS and RevOps data and share insights across the department including developing custom reports and building & maintaining key dashboards.
• Ensure timely distribution and notification of MQLs to SDR and Revenue sales team. Manage SDR queues and ensure correct database segmentation in partnership with the RevOps team. Document lead flow processes and update SOPs through organizational and process changes as needed.
• Compile and distribute marketing analytics on a monthly and quarterly basis; support the development of Revenue/Marketing leadership, and other executive presentations as requested. Create and maintain annual marketing funnel metrics.

Education/Qualifications:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3-5 years of direct B2B marketing operations experience is a must.
• Demonstrated success in owning, optimizing, and scaling a B2B SaaS MarTech stack including HubSpot, Salesforce (admin level), Outreach, ZoomInfo, and other technologies to advance the business.
• Familiarity with ABM strategies and platforms; 6Sense direct experience a plus.
• Certification in HubSpot, Salesforce, or other analytics platforms is a plus.
• Solid understanding of marketing KPIs and pipeline analytics.
• Expert analyst and creative problem-solver with strong interpersonal, communication, and stakeholder management skills.
• Demonstrated ability to understand and interpret data and present findings in a consumable, storytelling format to general Marketing and Sales audiences.
• A proactive and solution-driven mindset, with a passion for delivering results in a dynamic and scaling work environment.
• Willingness to work with people from diverse backgrounds and experiences.

Compensation:Perceptyx is focused on equitable pay for all our staff and aims for transparency with our pay practices. The annual salary range for the role is $112,000.00 – $115,000.00. The above range represents the expected base salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic/office location.Benefits:We Care About The Whole Person 🫶

• Healthy medical, dental, and vision insurance for you and your family
• Life insurance up to 1x your annual salary (with a cap) paid by Perceptyx
• Generous Maternity, Paternity, and Adopter leave benefits with flexibility on when you use this benefit

with paid time off to care for family members * Generous Bereavement Leave that also supports Pet Parents

• 401(k) plan along with a company match and immediate vesting upon hire

Flexible Time Away 🏝

• As hard as we work, we also know how essential it is to take time away to rest and recharge. We offer flexible paid vacation with an expectation of every team member taking off at least 10 business days per calendar year.
• 16-17 paid holidays, depending on the calendar year.

Setting You Up For Success 🧑🏻‍💻👩🏾‍💻

• Mac or PC laptop options
• Invest in your career with access to 65k+ courses through our Learning Management System, Perceptyx Academy.

Perceptyx In The News 📰Perceptyx Equal Employment Opportunity Policy:Perceptyx celebrates diversity and an inclusive environment. We focus on providing an environment of mutual respect where equal employment opportunities are available to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.Perceptyx’s policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All aspects of employment are decided on the basis of qualifications, knowledge, merit, and business needs.Powered by JazzHR

Salary: $112000 – 115000 per year

Location: USA

Date: Wed, 15 Jan 2025 02:25:41 GMT


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