Marketing Manager

Job Description

Job Ttitle: Marketing Manager

Company: Indian River State College


Description: Job DescriptionJoin the IRSC Team – Exceptional Benefits Await You!At Indian River State College (IRSC), you’ll do more than just build a career—you’ll have the opportunity to make a meaningful impact by supporting our students, staff, and faculty. In return, we offer a comprehensive benefits package designed to promote your well-being, secure your future, and enhance your work-life balance.Comprehensive Health CoverageWe prioritize your health with Medical, Dental, Vision, Flexible Spending Plans, Employee Assistance Program (EAP), Life insurance and Supplemental plans to help you stay physically and mentally well with access to essential wellness resources.We offer PPO and HMO plans with an affordable cost. (PPO/HMO option with $50 per month for individual coverage and $180 per month for family coverage)Retirement Plans for a Secure FuturePlan for a bright future with our robust retirement options, rarely matched in the private sector. Secure your financial future with state retirement options through the Florida Retirement System (FRS) and additional investment opportunities like tax-deferred annuities and Roth 403(b) plans.Generous Paid Time OffEnjoy a healthy work-life balance with ample vacation, personal, and sick leave. Recharge and return to work refreshed and motivated.Employee Discounts: Enjoy exclusive discounts on various services, including tickets to popular attractions in the area.Professional Growth OpportunitiesBuild your career with purpose by engaging in meaningful projects and professional development opportunities. IRSC provides the tools and support needed to help you reach your full potential.Are you a creative and data-driven marketing professional passionate about higher education? Indian River State College is seeking a Marketing Manager to lead and execute campaigns that elevate our brand and drive engagement with students, alumni, and the community.Join us in shaping the future of Indian River State College’s brand! Apply today.JOB SUMMARY:Under general supervision, this position is responsible to lead and execute marketing initiatives that elevate the college’s brand and drive engagement with prospective and current students, alumni, and the community. This role requires expertise in both paid and organic media strategies, design proficiency, and exceptional copywriting skills.SPECIFIC DUTIES AND RESPONSIBILITIES:

• Strategic Marketing Execution:

• Develop and implement integrated marketing campaigns across paid and organic channels to achieve enrollment, retention, and brand awareness goals.
• Monitor and analyze campaign performance metrics, providing actionable insights to optimize outcomes.
• Media Collaboration:

• Work closely with external agencies to plan, execute, and optimize paid media campaigns, including search, display, social media, and programmatic advertising.
• Collaborate with agencies to ensure media strategies align with IRSC’s goals and brand standards.
• Design Leadership:

• Create visually compelling marketing materials, including digital assets, print collateral, and multimedia content, ensuring alignment with IRSC’s brand standards.
• Collaborate with internal and external designers to produce high-quality creative assets.
• Copywriting and Content Creation:

• Craft clear, engaging, and persuasive copy for a variety of channels, including websites, email campaigns, social media, and print materials.
• Maintain a consistent brand voice and tone that reflects IRSC’s mission and values.
• Collaboration and Coordination:

• Work closely with the Associate Vice President of Brand Experience and cross-functional teams to ensure cohesive messaging and strategy alignment.
• Manage relationships with external vendors, agencies, and media partners.
• Higher Education Expertise:

• Leverage knowledge of the higher education landscape to develop campaigns that resonate with target audiences, including prospective students, parents, and community stakeholders.
• Stay informed of industry trends and best practices to inform marketing strategies.
• Complete all other duties and responsibilities as assigned.

QUALIFICATIONS, KNOWLEDGE AND SKILL REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field; Master’s degree preferred.
• Minimum of five (5) years of experience in marketing, with a focus on paid and organic media, design, and copywriting.
• Demonstrated success in marketing roles within higher education or a related industry.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with video editing software.
• Strong analytical skills with experience using platforms such as Google Analytics, social media insights, and advertising dashboards.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

PHYSICAL DEMANDS:This position classifies the physical exertion requirements as sedentary work involving lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one that involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally and other sedentary criteria are met.ADDITIONAL EXPECTATIONS:Requirements are representative of minimum levels of knowledge, skills, or abilities. To perform this job successfully, the employee must possess the skills or aptitudes to perform each duty proficiently. Additionally, all employees of the College are expected to maintain professional standards of communication, be able to learn and apply new technology, and abide by all policies and procedures. Continued employment remains on an “at-will” basis.This description is intended to indicate typical kinds of tasks and levels of work difficulty that will be required of positions given this title and shall not be construed as declaring every specific duty and responsibility of the particular position. This job description is not intended to be a contract for employment, and the employer reserves the right to make any necessary revisions to the job description at any time without notice.Classification StaffSupervisory YesFLSA Exempt YesEmployment Type RegularCompensation and Application Deadline Pay range starts at: $67,654.48 . All salary calculations start at the minimum salary and will be based on candidate’s education and experience. Open until filled.

Salary:

Location: Fort Pierce, FL

Date: Sun, 02 Feb 2025 08:54:08 GMT


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