Enterprise Architect – Sales and Marketing

Job Description

Job Ttitle: Enterprise Architect – Sales and Marketing

Company: Ceridian


Description: Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in US and CanadaAbout the opportunityWe are seeking an experienced Enterprise Architect (Sales and Marketing) to lead the strategic direction of our enterprise architecture, focusing on Sales & Marketing technologies. The ideal candidate will possess a deep understanding of TOGAF, business architecture, and requirements analysis. They should have experience managing and collaborating with System Integrators (SIs) such as PwC and EY. Extensive knowledge of Sales & Marketing tools, particularly within the Salesforce ecosystem or similar platforms, is essential. This role requires a strategic thinker who can align business goals with IT strategies, generate roadmaps, drive digital transformation, and optimize our Sales and Marketing technology stack.What you’ll get to doArchitecture Development and Management

• Develop and maintain the enterprise architecture for the Dayforce platform, emphasizing sales and marketing technology integration.
• Utilize TOGAF framework to create, implement, and manage architecture standards and practices.
• Design and implement business architecture strategies to support organizational goals and enhance operational efficiency in sales and marketing functions.

Strategic Planning and Innovation

• Collaborate with IT and business leaders to identify opportunities for innovation within the enterprise architecture, particularly in sales and marketing technologies.
• Map the current “as-is” environment and develop a “to-be” architecture, covering gaps with appropriate tools and technology, focusing on sales and marketing systems.
• Identify build versus buy opportunities and make strategic recommendations for sales and marketing technology solutions.

Sales and Marketing Technology Expertise

• Demonstrate expertise in the life cycle and tools used for Sales and Marketing, with a strong focus on the Salesforce platform and Marketo.
• Understand and implement AI frameworks to enhance sales and marketing capabilities, such as Einstein GPT and OpenAI.
• Have experience with go-to-market strategies and sales motions, including the tools used to support these functions.

Stakeholder Management and Leadership

• Foster strong relationships with business units, understanding their needs and translating them into effective IT solutions for sales and marketing.
• Lead and mentor solution and domain architects, ensuring alignment with enterprise architecture standards and sales/marketing best practices.
• Manage vendor relationships, ensuring effective communication, delivery, and alignment with business objectives through implementation.

Digital Transformation and Innovation

• Support digital transformation efforts, ensuring alignment with business objectives and technology strategies in the sales and marketing domain.
• Embrace opportunities for growth and constant learning to keep up with technological advancements in sales and marketing technologies.

Skills and experience we value

• Proven experience as an Enterprise Architect with a focus on sales and marketing technologies.
• Strong proficiency in TOGAF and its application in enterprise architecture, particularly in sales and marketing contexts.
• Extensive experience in business architecture, with a track record of successful implementations in sales and marketing functions.
• Deep expertise in Salesforce platform, including customization, integration, and optimization for enterprise-level sales and marketing operations.
• Strong understanding of marketing automation tools, particularly Marketo, and their integration with CRM systems.
• Experience with AI and machine learning applications in sales and marketing, including familiarity with Einstein GPT and OpenAI.
• Proficiency in designing and implementing ETL processes for sales and marketing data automation.
• Experience with go-to-market strategies and sales motions, including the supporting technology stack.
• Strong vendor management skills, with experience in overseeing vendor performance and ensuring successful project delivery.
• Previous experience with M&A activities, including the integration of acquired entities’ sales and marketing technologies.
• Bachelor’s degree in Computer Science, Information Technology, or a related field; Master’s degree preferred.

What would make you really stand out

• Certification in TOGAF or a related enterprise architecture framework.
• Experience with the Dayforce platform or similar HR technology solutions.
• Knowledge of microservice architecture and event-driven designs that support both B2B and B2C sales and marketing operations.
• Proven experience with structured and unstructured databases and various hyperscaler web services.
• Certifications in GCP, AWS, Azure, and Salesforce.

Salary:

Location: USA

Date: Fri, 24 Jan 2025 08:57:22 GMT


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