Director, Field Marketing & Events – North America

Job Description

Job Ttitle: Director, Field Marketing & Events – North America

Company: Fivetran


Description: About the RoleFivetran is building data pipelines to power the modern data stack for thousands of companies.The Director of Field Marketing & Events, North America is responsible for driving Fivetran brand awareness and demand with data and analytics decision-makers in the enterprise and commercial business segments. This role will support the Fivetran business and sales teams through innovative marketing strategies and execution. You will lead a stellar team of marketers responsible for executing region-specific strategies in North America, driving campaign and event strategy that resonates with customers and prospects and delivers measurable impact. This role requires a strong operational leader with a history of successful partnership with sales leaders, event management expertise, and positive leadership skillsThis is a full-time position based out of our Denver, CO or Oakland, CA offices or remotely in the US.What You’ll Do

• Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals.
• Develop and execute customer-driven, regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion.
• Work closely with teams across Marketing to formulate and execute launches, integrated campaigns, and account-based marketing plans.
• Lead the teams that own execution for >100 events per year, including Fivetran-hosted events, 3rd party and partner conferences, field and executive events. Ensure seamless execution from concept to post-event analysis.
• Align with the Account-Based Marketing team, responsible for 1:1 and 1:few programs targeting strategic and enterprise customers and prospects.
• Closely monitor KPIs and metrics to measure program effectiveness. Analyze data to optimize programs and demonstrate ROI to senior management.
• Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans.
• Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI.
• Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities.
• Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs.

Skills We’re Looking For

• 10+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline.
• 5+ years experience managing a team of 3+ members.
• Experience working for technology companies selling to global enterprises.
• Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences.
• Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment.
• Ability to use data and analytics to drive decision-making as well as a consistent track record of delivering against pipeline targets.
• Experience fostering a high-performance team culture.

Bonus Skills​

• Experience in data integration or cloud based data storage industry a plus.

Salary:

Location: Denver, CO

Date: Sun, 02 Feb 2025 02:05:10 GMT


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