Product Marketing Manager, Lifecycle

Job Description

Job Ttitle: Product Marketing Manager, Lifecycle

Company: Meta


Description: Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. In Meta Reality Labs, we have a Business Group that includes the business, marketing, insights, and sales functions. Within this team, the PMM (Product Marketing Manager) organization leads Product Launch Strategy and In-Market business growth. It’s an exciting time to join the Wearables PMM team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. With loads of new software capabilities each month, Ray-Ban Meta Smart Glasses just keep getting better. As our customer base grows, we need a PMM to join our team to build the lifecycle strategy from the ground up. We’re looking for a Product Marketing Manager to lead lifecycle strategy for Wearables, focused on education, discovery feature discovery, retention and engagement. You’ll partner closely with marketing & product to understand the key moments in the customer journey, and deliver valuable and effective communications across a mix of channels, including email, push, Meta View app, Ray-Ban Meta audio cues, and other Meta channels. In partnership with Data Science, you’ll identify key behavioral signals & accompanying customer experiences that increase retention & engagement. In partnership with the Software PMMs, you’ll develop frameworks and operational models to support feature launches, as well as on-going engagement with existing high value features. In this role, you’ll join a team of In-Market Wearables PMMs, working in service of accelerating the next phase of growth for Meta Wearables world wide.Product Marketing Manager, Lifecycle ResponsibilitiesDevelop lifecycle program for wearables from the ground upPartner closely with data science & marketing to identify key moments across customer journey that educate, delight, and engage our customersPartner with Software Product Marketing to support on-going discovery, education and engagement with software experiences as they continuously improvePartner with growth functions across product, marketing and PMM to turn customers into advocates with their friends and familyDeliver cross-channel, customer-centric programs focused on retention and engagementMinimum Qualifications7+ years professional experience in product marketing, lifecycle marketing or CRMExperience developing lifecycle strategy from the ground upExperience leading projects that are highly cross functional in nature, and require both quantitative and creative, qualitative thinkingExperience synthesizing qualitative and quantitative insights inform strategyExperience working with cross functional, matrixed teams with high degrees of ambiguityEffective communication skills (documents, presentations)Experience with global products, consumer tech or CPG brands that continuously evolve and need on-going customer education & lifecycle managementBA/BS degreePreferred QualificationsProduct marketing, lifecycle marketing or CRM experience with strong track record of driving business growthPrior experience with Consumer Electronics & lifecycle strategyPrior experience working across a portfolio of products – comfort with projects that work across a multi-product portfolio and/or go deep on any on productExperience driving initiatives that have not been done before – setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.7+ years professional experience in product marketing and/or technologyMS/MBA degree or equivalent experienceFor those who live in or expect to work from California if hired for this position, please click for additional information.LocationsAbout MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.158 000 $US/year to 223 000 $US/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.Equal Employment Opportunity and Affirmative ActionMeta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to .

Salary:

Location: Los Angeles, CA – Burlingame, CA

Date: Sun, 10 Nov 2024 06:37:08 GMT


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