Product Marketing Intern

Job Description

Job Ttitle: Product Marketing Intern

Company: Gen Digital


Description: About the Team: The Gen Product Marketing & Strategy team sits at the intersection of product, sales, and marketing; championing innovation and telling the product story across our portfolio of cyber safety brands including Norton and Avast. Our team helps shape the future of our global and regional cybersecurity portfolios by turning customer and market insights into product strategy. We work collaboratively with product colleagues to develop new product opportunities that delight our customers, while partnering closely with GTM teams to achieve our commercial goals.About the Role: Our Product Marketing MBA internship will focus on product strategy. The successful applicant will be truly passionate about creating great products. There will be an emphasis on understanding customer needs, market and competitive analysis, value proposition development, and more. Success in this role will come from being a natural collaborator who can build bridges across different functions, gather insights, and unite teams behind shared objectives. Your communication skills will be key to building consensus and driving initiatives forward.You’ll have one large project and several smaller assignments throughout the summer.Projects may include:Lead deep dive competitive analysis to assess how we fare compared with the dynamic changes of our competition, and make recommendations for appropriate business response.Execute consumer research to evaluate new product opportunities and translate findings into actionable insightsCollaborate with our analytics team to uncover data-driven insights that shape product strategy and drive business growthCraft product brief, articulating the initial value proposition and reasons to believe, then work with your product marketing colleagues to kick start go to market activities.Create strategic presentations and communications for sales and marketing teamsSupport go-to-market planning and execution for product launchesQualifications:Currently pursuing an MBA with focus in Marketing, Strategy, or related fieldStrong analytical mindset with the ability to translate complex data into clear, actionable recommendationsStrategic thinker who loves to think creatively, but who can also roll up their sleeves and get things doneTeam player with a sense of humorGlobal mindset with enthusiasm for technology, product development, and marketingPassionate communicator with outstanding interpersonal, presentation and writing skillsGen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. .Gen complies with all anti-discrimination laws.To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Salary:

Location: Mountain View, CA

Date: Sun, 02 Feb 2025 02:11:58 GMT


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