Associate Vice President, Communication and Marketing

Job Description

Job Ttitle: Associate Vice President, Communication and Marketing

Company: YMCA


Description: Overview:Our Commitment to EquityThe Y actively promotes a culture free from bias and injustice. We are dedicated to removing institutional and systemic barriers that result in oppression and racism. We will be accountable to marginalized communities for creating equitable and sustainable environments where social justice is woven into every facet of our programs, and by caring for our communities in a culturally versatile and respectful manner.Job Summary:The AVP of Communication and Marketing is responsible for developing and implementing comprehensive communication and marketing strategies to drive brand awareness, membership growth, and program participation for the YMCA of Greater Seattle. This role will lead a dynamic team, manage the marketing budget, and collaborate with various departments to ensure the YMCA’s mission and values are effectively communicated to the community. The AVP of Communication and Marketing is critical in promoting the YMCA’s mission and values, ensuring effective communication with members and the broader community. This position requires a strategic thinker with strong leadership skills and a passion for community.What you’ll get from working at The Y

• Membership to the YMCA of Greater Seattle for you and your household

• Medical, Dental, Vision, and Life insurance

• Retirement with generous employer contributions

• Free access to mental health resources

• Rapidly accruing paid time off (PTO)
• Discounts on qualifying YMCA of Greater Seattle childcare and day camp programs

Hiring Range: $119,000 to $150,000 annually Responsibilities:Communication Strategy & Execution

• Develop and Implement Communication Strategies: Create and execute comprehensive communication plans to enhance the YMCA’s visibility and reputation within the community.

• Lead Crisis Communication: Oversee crisis communication strategies to manage and mitigate any potential issues that could impact the YMCA’s image.

• Enhance Storytelling: Drive storytelling efforts to highlight the YMCA’s impact on individuals and communities, ensuring compelling and consistent messaging across all channels.

• Executive Communication: Develop and manage executive communication, including speeches, presentations, and internal messages, to ensure alignment with organizational goals.

• Social Media Management: Oversee developing and implementing social media strategies to engage and inform members and the broader community.

Marketing Strategy & Execution

• Campaign Management: Plan, execute, and analyze membership campaigns, partnerships, and other initiatives to drive growth and engagement.

• Brand Management: Ensure brand compliance and consistency across all communication materials and channels.

• Community Engagement: Coordinate special events, outreach programs, and partnerships with local media and community organizations.

• Budget Management: Develop and manage the marketing budget to ensure cost-effective use of resources.

• Performance Analysis: Monitor and analyze marketing campaigns, using data to make informed decisions and improve outcomes.

Team Leadership

• Lead and Manage Team: Lead and manage the marketing and communications team, including hiring, training, and evaluating staff.

• Foster Collaboration: Encourage collaboration within the team and across departments to ensure cohesive and effective communication strategies.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field.

• A minimum of seven years of progressively responsible experience in marketing, with a demonstrated track record of success.

• Strong understanding of YMCA Family, Healthy Living, and Youth Development Programs.

• Excellent written and verbal communication skills.

• Proficiency in digital marketing tools and platforms.

• Experience working in a mission-driven, diverse business environment.

• Familiarity with data analysis tools such as Power BI.

Preferred Qualifications:

• Knowledge of and previous experience with diverse populations (language, culture, race, physical ability, sexual orientation, etc.).
• The ability to speak any language in addition to English may be helpful.

Other combinations of applicable education, training, and experience that provide the knowledge, abilities, and skills necessary to perform effectively in the position may be considered.Expected Hours of Work:Full-time position, Monday through Friday, 8:30 a.m. to 5:00 p.m., with occasional evening and weekend work as needed.Work EnvironmentThis job operates in a professional office environment. This role routinely uses standard office equipment.Physical DemandsThe physical demands described here are representative of those that an employee must meet to successfully perform the essential functions of this job.While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. This position requires occasionally lifting office products and supplies up to 20 pounds.TravelTravel is primarily local, although some out-of-the-area and overnight travel may be expected.You’ll be a great fit for the Seattle Y if you

• Thrive on working in a collaborative environment.

• Are very adaptable.

• Have high ownership and a strong work ethic.

• Are a great problem solver who can think on your feet.

• Truly enjoy being of service to people.

• Like being part of a team that cares about one another as people and enjoys working together.

• Want to know that your work contributes to building a stronger community for all.

Our MissionWe are building a community where all people, especially the young, are encouraged to develop their fullest potential in spirit, mind, and body.YMCA of Greater Seattle’s Core Values

• Respect

• Responsibility

• Honesty

• Caring

• Passion for Excellence

YGS is an equal-opportunity employer committed to creating a diverse and equitable work environment. Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by local, state, or federal law.All job offers are contingent on the results of a background check. We participate in the Federal E-Verify system.

Salary: $119000 – 150000 per year

Location: Seattle, WA

Date: Sun, 19 Jan 2025 06:26:26 GMT


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