WEB CONTENT SPECIALIST

Job Description

Job Ttitle: WEB CONTENT SPECIALIST

Company: University of Texas Rio Grande Valley


Description: Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button.If you would like to bookmark this position for later review, click on the Bookmark link. If you would like to print a copy of this position for your records, click on the Print Preview link.|Please see Special Instructions for more details.Dear Applicant, Human Resources will not be held responsible for redacting any confidential information from the documents you attach with your application. The confidential information includes the following: *Date of Birth *Social Security Number *Gender *Ethnicity/Race Please make sure that you omit this information prior to submission. We are advising that Human Resources will be forwarding your application to the department as per your submission. If you have any questions, please visit our Careers site at https://careers.utrgv.edu for detailed contact information.Posting DetailsPosition InformationPosting Number SRGV8013
Working Title WEB CONTENT SPECIALIST
Number of Vacancies 1
Location Brownsville, Texas
Department University Marketing and Communications
FTE 1
FLSA Exempt
Scope of JobTo create, edit, and manage content on the University’s website(s), with a focus on compelling, accurate, and search engine optimized (SEO) content. Responsible for tracking, analyzing, and reporting on website analytics, and recommend and implement updates to improve web performance.
Description of Duties

• Works with internal clients and subject matter experts to create and update compelling content for the University’s websites and ensure adherence with branding guidelines.
• Establishes and maintains a content review schedule, conducts trainings for web content editors as necessary, and helps manage activities in order to increase organic search rankings.
• Understands internal clients’ goals and marketing plans and work with them to research, develop, and write appropriate and engaging content for their websites.
• Develops and implements an ongoing review plan for web content accuracy and standards.
• Conducts a variety of research for web projects and provides analysis and recommendations as necessary.
• Participates in ongoing implementation of SEO recommendations and works to ensure SEO best practices are properly implemented.
• Performs ongoing keyword discovery, expansion and optimization, and uses results to optimize copy and landing pages in order to drive visitors to University websites/landing pages.
• Updates the website with approved content as necessary via the content management system (CMS).
• Implements ongoing web accessibility updates to ensure website compliance with accessibility standards.
• Develops strong working relationships with team members, internal clients, and departments throughout the University.
• Coordinates multiple tasks and projects simultaneously, driving follow-up and awareness of deadlines both within marketing team and with the client.
• Builds and maintains assigned client relationships, keeps informed on project status and additional requirements, and provides information on new or enhanced services.
• Performs other special projects and duties as assigned.

Supervision ReceivedGeneral supervision from assigned supervisor.
Supervision GivenDirect supervision of assigned staff.
Required EducationBachelor’s degree from an accredited university.
Preferred EducationNone.
Licenses/CertificationsNone.
Required ExperienceTwo (2) years of experience performing related duties.
Preferred ExperienceExperience with basic HTML and keyword research tools, web content management systems, knowledge in web analytics and web accessibility tools and standards and experience in using graphic design tools for basic photo editing.
EquipmentUse of standard office equipment.
Working ConditionsNeeds to be able to successfully perform all required duties. Office environment; some travel and weekend work is required. Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
Other

• Strong written and verbal communication skills, exceptional attention to detail, and an aptitude for making quick, quality decisions.
• Strong sense of customer service, and consistently interacts with clients with a high standard of professionalism.
• Strong organizational skills and able to independently manage multiple projects and deadlines simultaneously.
• Ability to work independently and in a team environment.

Physical CapabilitiesN/A
Employment Category Full-Time
Minimum Salary Commensurate with Experience
Posted Salary Commensurate with Experience
Position Available Date 01/16/2025
Grant Funded Position No
If Yes, Provide Grant Expiration Date

Salary:

Location: Brownsville, TX

Date: Sat, 18 Jan 2025 05:29:22 GMT


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