Admissions & Marketing Operations Manager

Job Description

Job Ttitle: Admissions & Marketing Operations Manager

Company: Nord Anglia Education


Description: Nord Anglia Education is the world’s leading premium international schools organization. Our over 80 international schools are located in the Americas, Europe, China, South East Asia and the Middle East. Together, they educate more than 80,000 students from kindergarten through to the end of secondary education.Although each Nord Anglia Education is unique in character and tailored to meet the needs of their specific location, all our over 14.000 employees around the world engaged in the common vision and mission.

• Our vision to shape a generation of creative and resilient global citizens that will change our world for the better.
• Our mission is to be the most forward-thinking, technology-enabled educators in the world, using our global reach and world-class teachers to create a learning experience like no other.

Most of the Nord Anglia schools benefit from our performing arts collaboration with The Juilliard School as well as our Global Campus, which offers unique global experiences for students at every age. Many of our schools will also benefit from our new approach to teaching STEAM subjects (science, technology, engineering, arts and math) through our collaboration with the Massachusetts Institute of Technology (MIT). Our goal as the leading international schools organization is to provide an education so that students can succeed academically, socially and personally.Our schools educate students from preschool to the end of secondary education. Curricula taught in our schools include the English National Curriculum, International Baccalaureate, American Curriculum, Swiss Curriculum, French Curriculum and Shanghai National Curriculum.Job DescriptionLOCATION Miami (The Americas Regional Office)
Full timeAs Regional Admissions & Marketing Operations Manager, you’ll provide strategic and operational support to our schools in the region helping to deliver against growth objectives. You’ll collaborate with school MAC teams and Regional MAC colleagues to define and drive the admissions and marketing strategy, and execution plans for continued attraction, recruitment, and retention of students as well as to build reputation of Nord Anglia Education across the region.You will set and provide guidance on MAC activities, NAE policies, procedures, quality, and customer service standards aligned with NAE Family Experience framework. You’ll also provide leadership, coaching and mentoring to our school Admissions & Marketing team members.
Bilingual expertise is preferred.REPORTING TO: Regional Director of Admissions & Marketing (RDAM)DIRECT REPORTS: None at presentOTHER KEY RELATIONSHIPSInternal:

• Regional MAC colleagues
• Central MAC Team in London
• Regional Heads of Marketing & Communications
• Directors of Admissions, Marketing & Communications in our schools
• Marketing and/or Communications Managers in our schools

External:

• Salesforce
• HubSpot

Job ResponsibilitiesYou’ll use data and insights to ensure that MAC teams drive enrollment performance across their schools.

• Support accurate forecasting for the months and years ahead, using all the data available to you and keeping in regular contact with school DAMs, training them as needed in accurate forecasting.
• Maintain up-to-date knowledge of school markets, key competitors, and audiences, to ensure personalized support for each school in the region.
• Stay informed and share best practice across the region, building a culture of self-sufficient data-based decision-making at each school through training, reference tools, and coaching.
• Track team performance through CRM and other KPI metrics to identify opportunities to improve the Family Experience Journey.
• Advise schools on the interpretation of their market research (brand equity, parent satisfaction, mystery shop, and market share) and guide action plans for improvement.
• Support school MAC teams on budget planning to deliver maximum value.

Measurement of Performance:

• Delivery and performance against regional and school MAC Plans with 50% of activities being measured against regional benchmarks
• Improve and maintain forecasting accuracy to within 0.5% of school/regional submissions
• Improved CvR to drive 6% enrollment growth
• Schools and Central Office feedback
• Campaign metrics
• Salesforce CRM data with inactivity limited to 0-7 days
• Monthly best practice training sessions, targeted plans, and reference tools
• Regular meetings with campus Ops leads and/or DAMs, as well as key data/systems point-people in Central

You’ll oversee strategy and MAC planning across the region.

• For cross-functional projects, you’ll ensure roles & responsibilities are clearly defined and oversee project delivery, working alongside regional colleagues.
• Ensure Regional MAC functions collaborate effectively, maximizing results of regional planning and school support.
• Support and advise school MAC teams with planning and strategy, communicate regularly to keep everyone aligned on objectives and performance, overseeing execution of plans throughout the year.
• Understand data flow from Lead generation through enrollment at each school, maintaining awareness of current tech stack, system gaps, and opportunities for new tools & solutions.

Measurement of Performance:

• Cross-functional Regional and school MAC Plans
• Delivery and performance against MAC strategy with CRM tracking ROI
• Campaign metrics
• Schools feedback
• Working “near-term” strategic priorities defined for each school and region, available for all regional support staff
• Implementation of new tools and practices to collect better data and support more efficient process.

Reflecting a ‘first class, every time’ focus on delivery and leadership of often complex projects.

• Work with Regional Marketing & Communications Manager to ensure that each school adheres to NAE’s Brand, Visual Identity, and Tone of Voice guidelines – and that their own school Brand Framework is the touchstone of all messaging touchpoints.
• Work collaboratively with schools DAMs to ensure implementation of best practice Family Experience Journey within each school.
• Support global projects in the region e.g., annual pricing reviews, market, and customer satisfaction research, providing training to schools where necessary.
• Ensure that each school has an outreach program that widens the school’s network and positive relationships ad reputation in and within the community through local media and influencers.

Measurement of Performance:

• Delivery and performance against school MAC Plans
• Schools and Regional Office feedback
• Campaign metrics
• Salesforce data
• Niche and other rankings (Google reviews, international data)
• New programming and thought leadership

Work with ROAM on MAC integration with new acquisitions.

• Support ROAM with new acquisitions and transition plans for admissions, marketing, and communications using NAE MAC Playbook.
• Manage workstream to track and communicate integration timelines and goals.
• Ensure NAE Family Experience framework is in place in new schools through admissions touchpoints to drive conversion rates.

Measurement of Performance:

• Strategy plan for integration
• Increased CvR to drive 6% enrollment growth
• Reduced time until data available in standard Central reporting

Required Skills/AbilitiesPersonal Specifications:As an expert, here’s what we expect:

• You have a Bachelor’s Degree
• You have 5+ years of successful project management with strong organizational skills. Ability to think creatively and generate new ideas to solve problems
• Experience of having managed a team
• Demonstrated success in Planning, Driving Performance, Execution, by enabling our schools to increase value creation, drive admissions and increase revenue
• You have experience working in a matrixed organization
• You have strong analytical skills and evaluation of ROI, KPls, and proven record of using data and research to inform decision-making
• You have experience working with CRM systems
• You know how to run effective campaigns and how to mobilize efforts to launch successful initiatives
• You have experience working within a service delivery sector, education sector experience a bonus
• You have experience in monitoring competitor market activity
• You have excellent cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures
• You have strong leadership skills and are able to influence behavior change
• You have excellent time management skills and flexibility in dealing with multi-functional tasks
• You have outstanding written and verbal communication skills in English, Spanish
• You are able to travel to our schools across The Americas to support our MAC teams

Personal Attributes:As our team-mate, here’s what we expect:

• You love being part of a team – it’s what gets you up in the morning
• You’re commercial – you’ll love using your ideas to help us grow even faster
• You run it like you own it – always driving for results and building great relationships across Nord Anglia
• You get the job done – every time and always to the deadline, and it’s always excellent
• You’re entrepreneurial – you’re agile and always finding opportunities to do things differently and better
• You’re resilient – you’ll speak up and speak the truth as a trusted advisor
• You’re humble – you’ll know what you’re great at, and where you’re not quite so strong
• You’re a listener – so you really understand what’s being said
• You’re calm under pressure – you’ll keep cool when the going gets tough and know when to slow down your thinking

CREATE YOUR FUTUREWe’re, the world’s largest premium international schools organization. Every day, our teachers help over 70,000 students achieve more than they ever imagined possible. When you join Nord Anglia’s Marketing, Admissions and Communications team, you’ll become part of a global family of talented and creative experts working for a fast-growing premium international brand.At Nord Anglia Education we are committed to providing a world class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils where we embrace all race, abilities, religions, genders, and cultures.All post holders in regulated activity (having regular unsupervised contact with children) are subject to appropriate national and international vetting procedures including satisfactory criminal record checks from both your country of residence/birth and any country of residence within the last 10 years.We welcome applications from suitable qualified persons from all diverse backgrounds.Please note, only shortlisted candidates will be contacted.

Salary:

Location: Miami, FL

Date: Wed, 15 Jan 2025 02:14:22 GMT


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